Wildspice Group: the build that paid for itself.

Organic had plateaued at exactly the level of 'we publish sometimes': rankings on page two for everything valuable, traffic flat for six quarters, and paid spend quietly compensating.

Previous agency reports were voluminous and unpersuaded: rankings screenshots, no causation, and a content calendar answering questions nobody was searching.

We rebuilt the program bottom-funnel first: mapped every money query to a deliberate page, fixed the crawl and canonical layer, then built topic clusters outward from commercial intent.

Content shipped as assets, not posts: refresh of decaying winners, comparison and alternative pages for every competitor, and data pieces pitched for links rather than prayed for.

Local and bottom-funnel came first because they pay first; authority content followed on a fixed cadence tied to a refresh queue, not to 'post weekly' folklore.

• Technical audit with a prioritized fix plan, tracked to done
• Bottom-funnel keyword-to-page architecture
• Refresh protocol for decaying but winning pages
• Local SEO program: profiles, reviews, location pages