Case study — Logistics SaaS
Waypoint Logistics: the build that paid for itself.
Waypoint Logistics came to us as logistics saas operators in Rotterdam, NL with a problem that was costing them weekly. The program below is what moved their headline number: +44% task completion speed.
Fig. 01 — Dashboard UXRotterdam, NL
The challenge
Every new asset was a fresh invention: social templates didn't match the site, the site didn't match the deck, and nobody could say which blue was the brand's blue.
The team didn't need a logo refresh. They needed a system that made the next hundred assets inevitable instead of negotiable.
The approach
We ran identity as strategy-first: positioning workshops, audience language mapping, competitive teardown — the mark arrived only after the argument for it existed on paper.
The system shipped as usable infrastructure: tokens, type scales, layout logic, imagery rules and a component library stress-tested with their worst real content, not our best mock content.
Everything handed over with a Figma library the internal team could extend without us: named, documented and versioned like the codebase it generates.
- Rollout kit: email, documents, social and pitch-deck templates
- Positioning and messaging workshop with documented outcomes
- Tokenised Figma library mapped to front-end code
- Accessibility pass to WCAG 2.2 AA across all core flows
The results
The guidelines file alone changed how our whole company ships — nobody asks which blue anymore.Marc Doyle — Director, Waypoint Logistics
The gallery
Start a project
Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.