Case study — Agri Supply
FarmGrid: the build that paid for itself.
FarmGrid came to us as agri supply operators in Palmerston North, NZ with a problem that was costing them weekly. The program below is what moved their headline number: -74% invoice chasing.
Fig. 01 — Back-Office AutomationPalmerston North, NZ
The challenge
Growth had multiplied the admin faster than the headcount: every new customer meant manual intake, manual routing, manual follow-ups — the team was drowning in logistics, not work.
Ten tools, no map: data re-typed between apps daily, each with its own truth. Errors compounded quietly until a client-facing one forced the conversation.
The approach
We mapped the operation first: every handoff, every re-typing, every spreadsheet whose real name should have been a database column. Automation targets emerged ordered by hours per week.
Workflows shipped as products: owners, runbooks, failure alerts and quarterly kill-reviews. Anything client-facing got a human checkpoint; anything internal got measured in hours returned.
AI entered where it's strong: drafts, summaries, extraction from the company's own documents — never unattended in front of a customer.
- Operations map with automation targets ranked by hours/week
- CRM hygiene pass: field standards and required properties
- Reporting pipeline: assemble once, read forever
- Tool consolidation with documented data terms
The results
Quotes in four minutes changed what kind of company we get to be.Tom Okafor — Co-founder, FarmGrid
The gallery
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Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.