Case study — Wholesale Distribution
BoxCart: the build that paid for itself.
BoxCart came to us as wholesale distribution operators in Leeds, UK with a problem that was costing them weekly. The program below is what moved their headline number: -81% manual order entry.
Fig. 01 — Order AutomationLeeds, UK
The challenge
Leads went cold in the gaps: web inquiry to first response averaged nineteen hours, quotes took days, and follow-up depended on whoever remembered.
Every competitor responding in minutes was converting the demand our client's own marketing was paying to generate.
The approach
We mapped the operation first: every handoff, every re-typing, every spreadsheet whose real name should have been a database column. Automation targets emerged ordered by hours per week.
Workflows shipped as products: owners, runbooks, failure alerts and quarterly kill-reviews. Anything client-facing got a human checkpoint; anything internal got measured in hours returned.
AI entered where it's strong: drafts, summaries, extraction from the company's own documents — never unattended in front of a customer.
- CRM hygiene pass: field standards and required properties
- Reporting pipeline: assemble once, read forever
- Tool consolidation with documented data terms
- Operations map with automation targets ranked by hours/week
The results
Quotes in four minutes changed what kind of company we get to be.Marc Doyle — Director, BoxCart
The gallery
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Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.