Case study — Industrial B2B
Apex Manufacturing: the build that paid for itself.
Apex Manufacturing came to us as industrial b2b operators in Chicago, USA with a problem that was costing them weekly. The program below is what moved their headline number: 640 SKUs made searchable.
Fig. 01 — Catalogue BuildChicago, USA
The challenge
The business had outgrown the site by about two years: new services had nowhere to live, the brand had evolved past the templates, and the codebase carried the fingerprints of four previous vendors.
Leadership needed a platform that marketing could run daily without engineering, and engineering could trust without babysitting — those two requirements had never coexisted here.
The approach
The work started in analytics and server logs, not moodboards: which templates carried revenue, which URLs carried links, which plugins carried logic. The rebuild was scoped from evidence.
Migration ran parallel — content, customers and order history moved behind a frozen URL map, with redirects staged and tested before cutover day, not after.
Every integration was mapped with failure modes before writing code: queues, retries and alerts where data mattered, graceful degradation where it didn't.
- Integration layer with queues, retries and failure alerts
- 30-day post-launch stabilisation and training
- Editor block library built from the design system
- Core Web Vitals in the green on production hardware
The results
They treated our URL equity like it was their own. Traffic didn't blink at migration.David Lindqvist — Owner, Apex Manufacturing
The gallery
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