Case study — Professional Services
Vantage Legal Group: the build that paid for itself.
A 12-partner law firm invisible in search and indistinguishable online. Custom WordPress with attorney profiles, practice hubs and intake flows that qualify before they ring.
Fig. 01 — WordPress DevelopmentToronto, Canada
The challenge
The business had outgrown the site by about two years: new services had nowhere to live, the brand had evolved past the templates, and the codebase carried the fingerprints of four previous vendors.
Leadership needed a platform that marketing could run daily without engineering, and engineering could trust without babysitting — those two requirements had never coexisted here.
The approach
The work started in analytics and server logs, not moodboards: which templates carried revenue, which URLs carried links, which plugins carried logic. The rebuild was scoped from evidence.
Migration ran parallel — content, customers and order history moved behind a frozen URL map, with redirects staged and tested before cutover day, not after.
Post-launch, a four-week stabilisation window watched real-user vitals and error rates daily. What moved got tuned; what didn't was documented and left alone.
- Editor block library built from the design system
- Core Web Vitals in the green on production hardware
- Integration layer with queues, retries and failure alerts
- 30-day post-launch stabilisation and training
The results
The editor experience alone paid for the project — marketing stopped queuing for developers in week one.Tom Okafor — Co-founder, Vantage Legal Group
The gallery
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