Case study — B2B Marketplace
TradeGrid: the build that paid for itself.
TradeGrid came to us as b2b marketplace operators in Dublin, IE with a problem that was costing them weekly. The program below is what moved their headline number: -31% sales-cycle length.
Fig. 01 — Sales Enablement ContentDublin, IE
The challenge
The blog had forty posts and no readers: published weekly because a checklist demanded it, answering no searcher's question, and cited by nobody in the industry.
Sales meanwhile couldn't find a case study or one-pager when it mattered — every asset requested was 'being updated' forever.
The approach
We codified voice before writing anything: two workshops, a style sheet built from their best sentences, and a kill-list of their worst habits.
Production ran on a repurposing engine — one pillar research piece a month cascading into sales pages, newsletters, founder posts and talk tracks, each re-authored for its format.
The content plan ran bottom-up: sales assets and bottom-funnel pages first, clusters and founder-led distribution after — every piece mapped to a question a real prospect had asked.
- Bottom-funnel pages: comparisons, alternatives, pricing logic
- Founder-led content engine: monthly interviews, six-plus assets
- Sales enablement kit: one-pagers, follow-up sequences, deck copy
- Style guide the whole team can actually write from
The results
Prospects quote our own articles back to us on calls now. That was the entire pitch, and it happened.Priya Raghavan — Managing Director, TradeGrid
The gallery
Start a project
Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.