Case study — Personal Injury Law
Summit Injury Law: the build that paid for itself.
Summit Injury Law came to us as personal injury law operators in Dallas, USA with a problem that was costing them weekly. The program below is what moved their headline number: +184% signed cases via organic.
Fig. 01 — Organic Growth ProgramDallas, USA
The challenge
The market was winnable but crowded: entrenched competitors owned the head terms, and every 'quick win' attempt had produced keyword-cannibalised duplicates of already-failing pages.
Technical debt underlay everything — crawl paths blocked by filters, location pages cloned per city, and a blog architecture Google couldn't parse into any topic at all.
The approach
The first engagement month was forensic: log-file analysis, coverage archaeology, backlink inventory and a redirect map covering every URL that had ever earned a link or a click.
With the foundation clean, we rebuilt the information architecture into pillars and clusters — one definitive page per intent, internally linked like a reference book.
Reporting spoke revenue from month one: non-brand clicks to money pages, pipeline attribution, and annotations on every change so causality survived the quarterly review.
- Redirect map covering every historical URL with equity
- Topic clusters with pillar and supporting content briefs
- Digital-PR assets: data studies and expert commentary
- One-page revenue dashboard founders actually read
The results
They told us to publish less and refresh more — traffic doubled anyway. The least salesy and most effective advice we'd had.Tom Okafor — Co-founder, Summit Injury Law
The gallery
Start a project
Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.