Case study — B2B SaaS
Northbeam Software: the build that paid for itself.
Northbeam Software came to us as b2b saas operators in Stockholm, SE with a problem that was costing them weekly. The program below is what moved their headline number: +91% demo pipeline from organic.
Fig. 01 — Bottom-Funnel SEOStockholm, SE
The challenge
The market was winnable but crowded: entrenched competitors owned the head terms, and every 'quick win' attempt had produced keyword-cannibalised duplicates of already-failing pages.
Technical debt underlay everything — crawl paths blocked by filters, location pages cloned per city, and a blog architecture Google couldn't parse into any topic at all.
The approach
The first engagement month was forensic: log-file analysis, coverage archaeology, backlink inventory and a redirect map covering every URL that had ever earned a link or a click.
With the foundation clean, we rebuilt the information architecture into pillars and clusters — one definitive page per intent, internally linked like a reference book.
Reporting spoke revenue from month one: non-brand clicks to money pages, pipeline attribution, and annotations on every change so causality survived the quarterly review.
- Redirect map covering every historical URL with equity
- Topic clusters with pillar and supporting content briefs
- Digital-PR assets: data studies and expert commentary
- One-page revenue dashboard founders actually read
The results
First agency that showed us a chart with our changes marked on it. Arguments about what worked just ended.James Callahan — CEO, Northbeam Software
The gallery
Start a project
Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.