Case study — Specialty Coffee
Copperline Coffee: the build that paid for itself.
Copperline Coffee came to us as specialty coffee operators in Seattle, USA with a problem that was costing them weekly. The program below is what moved their headline number: +49% repeat-purchase rate.
Fig. 01 — Packaging + Web DesignSeattle, USA
The challenge
Research told the uncomfortable story: prospects compared them against louder competitors and rated them 'smaller' despite superior service. Perception was capping pricing power.
The redesign brief: look like the company they already were, and make every customer touchpoint say it consistently.
The approach
Discovery started with users, not artboards: session replays, support-ticket archaeology and five moderated tests to find where trust leaked and hierarchy failed.
We rebuilt the interface on a tokenised system — one type ramp, three elevations, one interaction language — then validated with the same tests, measuring completion and confidence side by side.
Rollout covered every surface customers actually touch — site, product UI, email, documents, social — sequenced so the launch felt like an upgrade, not a costume change.
- Full-state design: empty, error, loading and long-content variants
- Brand guidelines a stranger could ship on-brand assets from
- Two structured revision rounds per milestone
- Logo suite, palette, typography and imagery rules as a system file
The results
The guidelines file alone changed how our whole company ships — nobody asks which blue anymore.Elena Marsh — Head of Digital, Copperline Coffee
The gallery
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Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.