Case study — Online Learning
Brightpath Education: the build that paid for itself.
Brightpath Education came to us as online learning operators in London, UK with a problem that was costing them weekly. The program below is what moved their headline number: +92% course signups.
Fig. 01 — Custom Platform BuildLondon, UK
The challenge
Traffic was healthy and converting poorly, which pointed at architecture rather than audience: slow mobile rendering, forms losing submissions silently, and content buried seven clicks deep.
The brief asked for a rebuild that would protect hard-won search equity, migrate clean data, and leave the client independent — not locked into another agency dependency.
The approach
We rebuilt the platform on a lean, documented foundation: a custom theme with named tokens, native blocks instead of builder shortcodes, and an image pipeline sized by an actual device matrix.
Editorial independence shipped as training and guardrails — locked layouts where brand mattered, freedom where it didn't, and a runbook the team could follow without us on the call.
Post-launch, a four-week stabilisation window watched real-user vitals and error rates daily. What moved got tuned; what didn't was documented and left alone.
- Migration of all content, customers and history with a full 301 map
- Staging environment and a deployment runbook the client owns
- Analytics events re-instrumented with named owners
- Custom theme on versioned releases with one-command rollback
The results
They treated our URL equity like it was their own. Traffic didn't blink at migration.Priya Raghavan — Managing Director, Brightpath Education
The gallery
Start a project
Your metric. Our move.
Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.