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Case study — Interior Design

# Haven & Co. Interiors: the build that paid for itself.

An interiors studio whose work was worth seven figures and whose brand looked like a side project. Strategy-led identity, editorial art direction and a full stationery suite.

Logo Design Logo & Identity 2024

Fig. 01 — Logo & Identity Sydney, Australia

Client
  Haven & Co.
Year
  2024
Industry
  Interior Design
Location
  Sydney, Australia

01

The challenge

The brand had grown every year except visually: five years of ad-hoc assets, three generations of 'temporary' logos in circulation, and a website no one could connect to the product's actual quality.

Sales was narrating value slide by slide because the public face wasn't doing it — a tax on every deal the team closed.

02

The approach

We ran identity as strategy-first: positioning workshops, audience language mapping, competitive teardown — the mark arrived only after the argument for it existed on paper.

The system shipped as usable infrastructure: tokens, type scales, layout logic, imagery rules and a component library stress-tested with their worst real content, not our best mock content.

Rollout covered every surface customers actually touch — site, product UI, email, documents, social — sequenced so the launch felt like an upgrade, not a costume change.

- Accessibility pass to WCAG 2.2 AA across all core flows
- Rollout kit: email, documents, social and pitch-deck templates
- Positioning and messaging workshop with documented outcomes
- Tokenised Figma library mapped to front-end code

03

The results

R—01 Rebrand → 2.4× project inquiries Headline outcome
R—02 AA WCAG 2.2 compliance level
R—03 -60% Asset production time
R—04 1 wk Full-design-system onboarding

> For the first time, the website looks like the product feels. Prospects stopped underestimating us in the first call.Priya Raghavan — Managing Director, Haven & Co. Interiors

04

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