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Case study — Financial Services

# Stonebridge Capital: the build that paid for itself.

Stonebridge Capital came to us as financial services operators in New York, USA with a problem that was costing them weekly. The program below is what moved their headline number: +64% qualified inquiries.

Fig. 01 — Corporate Rebuild New York, USA

Client
  Stonebridge Capital
Year
  2024
Industry
  Financial Services
Location
  New York, USA

01

The challenge

A string of emergency patches had made the site fragile in the expensive way: nobody knew which plugin update would break checkout next, so nobody updated anything, so the hole grew.

Meanwhile competitors shipped fast invitations, modern content and sub-two-second pages. The gap wasn't aesthetic anymore; it was operational.

02

The approach

The work started in analytics and server logs, not moodboards: which templates carried revenue, which URLs carried links, which plugins carried logic. The rebuild was scoped from evidence.

Migration ran parallel — content, customers and order history moved behind a frozen URL map, with redirects staged and tested before cutover day, not after.

Every integration was mapped with failure modes before writing code: queues, retries and alerts where data mattered, graceful degradation where it didn't.

- Core Web Vitals in the green on production hardware
- Integration layer with queues, retries and failure alerts
- 30-day post-launch stabilisation and training
- Editor block library built from the design system

03

The results

R—01 99.98% Uptime since launch
R—02 -52% Average page weight
R—03 +64% Organic entry to money pages
R—04 3 wks Full platform migration

> For the first time in four years, the website is faster than our ideas for it.Tom Okafor — Co-founder, Stonebridge Capital

04

The gallery

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