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Case study — Pet Gear DTC

# Mountain Mutt: the build that paid for itself.

Mountain Mutt came to us as pet gear dtc operators in Salt Lake City, USA with a problem that was costing them weekly. The program below is what moved their headline number: +212% subscription starts.

Fig. 01 — Full-Funnel Growth Salt Lake City, USA

Client
  Mountain Mutt
Year
  2026
Industry
  Pet Gear DTC
Location
  Salt Lake City, USA

01

The challenge

Peak seasons carried the year and the infrastructure carried the stress: landing pages buckling under campaign spikes, follow-ups manual, and leads aging unanswered between marketing and sales.

Every campaign started from zero — no warm segments, no lifecycle flows, no reusable experiment backlog. Expensive way to learn the same lessons annually.

02

The approach

We rebuilt measurement first: server-side tracking, a single source of truth per metric, and channel reports in cost-per-acquired-customer units the CFO could compare honestly.

Creative became a system: testing sprints with hypotheses, hooks from customer language, and a fatigue-based rotation cadence — volume with a method, not a factory.

Lifecycle flows shipped in revenue order: abandonment, post-purchase, replenishment, winback — with suppressions so customers hear a person, not a trigger.

- Lifecycle email flows in revenue order with suppressions
- Channel diversification plan with budget-shift milestones
- Segment infrastructure: RFM, engagement, and suppression lists
- Measurement rebuild: server-side tracking, one dashboard of record

03

The results

R—01 31% Revenue from email/lifecycle
R—02 +129% Qualified lead volume
R—03 2.8x Landing-page conversion rate
R—04 -38% Budget waste identified

> Season four of campaigns and for the first time we're not starting from zero — we have an engine.Rachel Kim — VP Growth, Mountain Mutt

04

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