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Case study — Logistics SaaS

# Waypoint Logistics: the build that paid for itself.

Waypoint Logistics came to us as logistics saas operators in Rotterdam, NL with a problem that was costing them weekly. The program below is what moved their headline number: +44% task completion speed.

Fig. 01 — Dashboard UX Rotterdam, NL

Client
  Waypoint Logistics
Year
  2024
Industry
  Logistics SaaS
Location
  Rotterdam, NL

01

The challenge

Every new asset was a fresh invention: social templates didn't match the site, the site didn't match the deck, and nobody could say which blue was the brand's blue.

The team didn't need a logo refresh. They needed a system that made the next hundred assets inevitable instead of negotiable.

02

The approach

We ran identity as strategy-first: positioning workshops, audience language mapping, competitive teardown — the mark arrived only after the argument for it existed on paper.

The system shipped as usable infrastructure: tokens, type scales, layout logic, imagery rules and a component library stress-tested with their worst real content, not our best mock content.

Everything handed over with a Figma library the internal team could extend without us: named, documented and versioned like the codebase it generates.

- Rollout kit: email, documents, social and pitch-deck templates
- Positioning and messaging workshop with documented outcomes
- Tokenised Figma library mapped to front-end code
- Accessibility pass to WCAG 2.2 AA across all core flows

03

The results

R—01 1 wk Full-design-system onboarding
R—02 +44% Trial signups post-launch
R—03 +38% Brand recall in follow-up surveys
R—04 -47% Design-to-dev questions

> The guidelines file alone changed how our whole company ships — nobody asks which blue anymore.Marc Doyle — Director, Waypoint Logistics

04

The gallery

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