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Case study — B2B SaaS

# Cloudrise Software: the build that paid for itself.

Cloudrise Software came to us as b2b saas operators in San Francisco, USA with a problem that was costing them weekly. The program below is what moved their headline number: -71% bounce on pricing.

Fig. 01 — Marketing Site + App Shell San Francisco, USA

Client
  Cloudrise Software
Year
  2024
Industry
  B2B SaaS
Location
  San Francisco, USA

01

The challenge

Traffic was healthy and converting poorly, which pointed at architecture rather than audience: slow mobile rendering, forms losing submissions silently, and content buried seven clicks deep.

The brief asked for a rebuild that would protect hard-won search equity, migrate clean data, and leave the client independent — not locked into another agency dependency.

02

The approach

We rebuilt the platform on a lean, documented foundation: a custom theme with named tokens, native blocks instead of builder shortcodes, and an image pipeline sized by an actual device matrix.

Editorial independence shipped as training and guardrails — locked layouts where brand mattered, freedom where it didn't, and a runbook the team could follow without us on the call.

Post-launch, a four-week stabilisation window watched real-user vitals and error rates daily. What moved got tuned; what didn't was documented and left alone.

- Analytics events re-instrumented with named owners
- Custom theme on versioned releases with one-command rollback
- Migration of all content, customers and history with a full 301 map
- Staging environment and a deployment runbook the client owns

03

The results

R—01 3 wks Full platform migration
R—02 0 Downtime minutes at cutover
R—03 1.8s Mobile LCP on production
R—04 +41% Form completion rate

> For the first time in four years, the website is faster than our ideas for it.Rachel Kim — VP Growth, Cloudrise Software

04

The gallery

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