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Case study — Agri Supply

# FarmGrid: the build that paid for itself.

FarmGrid came to us as agri supply operators in Palmerston North, NZ with a problem that was costing them weekly. The program below is what moved their headline number: -74% invoice chasing.

Fig. 01 — Back-Office Automation Palmerston North, NZ

Client
  FarmGrid
Year
  2026
Industry
  Agri Supply
Location
  Palmerston North, NZ

01

The challenge

Growth had multiplied the admin faster than the headcount: every new customer meant manual intake, manual routing, manual follow-ups — the team was drowning in logistics, not work.

Ten tools, no map: data re-typed between apps daily, each with its own truth. Errors compounded quietly until a client-facing one forced the conversation.

02

The approach

We mapped the operation first: every handoff, every re-typing, every spreadsheet whose real name should have been a database column. Automation targets emerged ordered by hours per week.

Workflows shipped as products: owners, runbooks, failure alerts and quarterly kill-reviews. Anything client-facing got a human checkpoint; anything internal got measured in hours returned.

AI entered where it's strong: drafts, summaries, extraction from the company's own documents — never unattended in front of a customer.

- Operations map with automation targets ranked by hours/week
- CRM hygiene pass: field standards and required properties
- Reporting pipeline: assemble once, read forever
- Tool consolidation with documented data terms

03

The results

R—01 62 h Team-hours returned monthly
R—02 -68% Lead response time
R—03 4 min Quote turnaround (was 2 days)
R—04 -81% Manual order entry

> Quotes in four minutes changed what kind of company we get to be.Tom Okafor — Co-founder, FarmGrid

04

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