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Case study — Drone Services

# DroneWise: the build that paid for itself.

DroneWise came to us as drone services operators in Perth, Australia with a problem that was costing them weekly. The program below is what moved their headline number: +58% tender invitations.

Fig. 01 — Technical Content Perth, Australia

Client
  DroneWise
Year
  2026
Industry
  Drone Services
Location
  Perth, Australia

01

The challenge

The blog had forty posts and no readers: published weekly because a checklist demanded it, answering no searcher's question, and cited by nobody in the industry.

Sales meanwhile couldn't find a case study or one-pager when it mattered — every asset requested was 'being updated' forever.

02

The approach

We codified voice before writing anything: two workshops, a style sheet built from their best sentences, and a kill-list of their worst habits.

Production ran on a repurposing engine — one pillar research piece a month cascading into sales pages, newsletters, founder posts and talk tracks, each re-authored for its format.

The content plan ran bottom-up: sales assets and bottom-funnel pages first, clusters and founder-led distribution after — every piece mapped to a question a real prospect had asked.

- Sales enablement kit: one-pagers, follow-up sequences, deck copy
- Style guide the whole team can actually write from
- Bottom-funnel pages: comparisons, alternatives, pricing logic
- Founder-led content engine: monthly interviews, six-plus assets

03

The results

R—01 18 Keywords ranked from new pages
R—02 2 Pieces cited in industry press
R—03 +57% Assets used by sales team
R—04 3.4x Time-on-page vs old content

> The style guide was worth the fee alone. Even our proposals sound like us now.Hannah Brooks — Founder, DroneWise

04

The gallery

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