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Case study — Consumer App

# Atlas Fitness App: the build that paid for itself.

Atlas Fitness App came to us as consumer app operators in Denver, USA with a problem that was costing them weekly. The program below is what moved their headline number: 4.8★ post-redesign rating.

Fig. 01 — Product Design Denver, USA

Client
  Atlas Fitness App
Year
  2025
Industry
  Consumer App
Location
  Denver, USA

01

The challenge

The product worked beautifully and looked confusing: users completed flows but reported distrust, support answered 'where do I find' questions the interface should have obviated.

Design debt had compounded quietly — eight button styles, six greys, and empty states that read like error messages.

02

The approach

Discovery started with users, not artboards: session replays, support-ticket archaeology and five moderated tests to find where trust leaked and hierarchy failed.

We rebuilt the interface on a tokenised system — one type ramp, three elevations, one interaction language — then validated with the same tests, measuring completion and confidence side by side.

Rollout covered every surface customers actually touch — site, product UI, email, documents, social — sequenced so the launch felt like an upgrade, not a costume change.

- Logo suite, palette, typography and imagery rules as a system file
- Full-state design: empty, error, loading and long-content variants
- Brand guidelines a stranger could ship on-brand assets from
- Two structured revision rounds per milestone

03

The results

R—01 -47% Design-to-dev questions
R—02 2.1x Time on key product screens
R—03 +29% Trial-to-paid conversion
R—04 AA WCAG 2.2 compliance level

> For the first time, the website looks like the product feels. Prospects stopped underestimating us in the first call.Priya Raghavan — Managing Director, Atlas Fitness App

04

The gallery

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