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Case study — Restaurant Group

# Wildspice Group: the build that paid for itself.

Wildspice Group came to us as restaurant group operators in Manchester, UK with a problem that was costing them weekly. The program below is what moved their headline number: 3 of 5 venues in map-pack #1.

Fig. 01 — Local SEO Program Manchester, UK

Client
  Wildspice Group
Year
  2026
Industry
  Restaurant Group
Location
  Manchester, UK

01

The challenge

Organic had plateaued at exactly the level of 'we publish sometimes': rankings on page two for everything valuable, traffic flat for six quarters, and paid spend quietly compensating.

Previous agency reports were voluminous and unpersuaded: rankings screenshots, no causation, and a content calendar answering questions nobody was searching.

02

The approach

We rebuilt the program bottom-funnel first: mapped every money query to a deliberate page, fixed the crawl and canonical layer, then built topic clusters outward from commercial intent.

Content shipped as assets, not posts: refresh of decaying winners, comparison and alternative pages for every competitor, and data pieces pitched for links rather than prayed for.

Local and bottom-funnel came first because they pay first; authority content followed on a fixed cadence tied to a refresh queue, not to 'post weekly' folklore.

- Technical audit with a prioritized fix plan, tracked to done
- Bottom-funnel keyword-to-page architecture
- Refresh protocol for decaying but winning pages
- Local SEO program: profiles, reviews, location pages

03

The results

R—01 +184% Non-brand organic clicks
R—02 #1–3 Money-query positions
R—03 4.2x Organic-attributed pipeline
R—04 +96% Organic revenue

> Rankings are nice. The phone ringing from map-pack searches is nicer.Sara Whitfield — Founder, Wildspice Group

04

The gallery

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