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JOURNAL — 009 · SEO

# Multi-Location Local SEO Without Duplicate Content

DS Daniyal Sheikh, SEO & Content Lead · October 4, 2025 · 4 min read

Ten branches shouldn't mean ten near-identical pages. The location-page framework that ranks in every city without tripping doorway-page filters.

The average multi-location site has one genuinely useful location page and nine clones with find-and-replace city names — and Google can tell. Each location page needs unique local proof: staff, projects, reviews, photos and service nuances from that branch — templated in structure, unique in substance.

## Links are earned reputation

Every durable ranking we've built has a link profile that looks boring in the best way: industry press, partners, genuine citations. The exciting profiles are the ones that disappear in core updates.

Digital PR works because it inverts the ask: you create something citable — data, a tool, an expert quote — and coverage carries the link. The pitch is the afterthought; the asset is the strategy.

If a link's only purpose is SEO, it's already decaying. If it sends a real reader, it compounds.

## The quarterly SEO health ritual

1. Coverage audit: crawl stats, indexed-not-ranked list, orphan report
2. Decay queue: pages down 30%+ clicks year-over-year, impressions held
3. Cannibalisation check: multiple URLs splitting one intent
4. Internal-link pass on money pages from the top ten authority URLs
5. Schema validation plus a manual mobile SERP check on five money queries
6. One competitor teardown — what they published, what linked to it

## Measurement beyond screenshots

Rank tracking a keyword list is astrology with better charts. The metrics that run programs: non-brand clicks to money pages, impression share growth in topic clusters, and assisted conversions against paid's cost per acquisition.

We report movement against pipeline and mark every change to the site on the timeline — nobody argues about causality when the annotation sits on the chart.

SEO becomes an easy budget conversation the day it speaks in revenue units instead of position counts.

> SEO is the art of being the obvious answer in public.ALIFY growth practice

## Rankings follow satisfaction

Google's vocabulary changes every update; its direction doesn't — toward pages that resolve intent completely. Tactics expire. The job of satisfying the searcher better than the alternatives has never been patched.

Practically: the page that wins a query is the one that ends the search. If users pogo back to results from your page, no schema or keyword density can outvote that behaviour for long.

## Content velocity, honestly

Publishing cadence advice is mostly content-farm folklore. What the data from our managed programs shows: four definitive pages a month beat sixteen thin ones — for rankings, links and sanity.

The constraint is insight per page, not word count per week. If a page doesn't contain something a competitor can't copy-paste — data, experience, a named method — it's inventory, not an asset.

Slow is the velocity that compounds. Publish less; make each piece load-bearing.

> You don't outrank Google. You out-help the searcher.Client workshop, 2026

## Where to start this week

Audit your location pages side by side in a spreadsheet: if more than 60% of the text is identical across cities, consolidate to fewer, stronger pages and rebuild with real local content.

Then keep it honest with a short list:

- Traffic grows but the money pages are static
- Reports lead with rankings for keywords nobody buys
- New content ships faster than anyone refreshes the old
- Put the date on the calendar — playbooks without Fridays are just reading

And when the scope outgrows the spreadsheet, that's precisely what our team is for.

## Straight answers

### What do you need from us to run SEO?

Access, one decision-maker, and occasionally a subject-minterview. The frustrating requirement is patience on implementation — strategy without dev time is paperwork, and we help solve that too.

### Do you guarantee rankings?

Nobody honest guarantees positions; we guarantee the process: technical health, deliberate topical coverage, earned links, and reporting that shows cause. Agencies selling certainty are renting your hope.

### How long until SEO shows results?

Technical fixes can move things in weeks; compounding content and authority programs need two to three quarters to show their shape. Anyone promising page one in 30 days is selling a keyword nobody converts on, or worse.

SEO ALIFY Journal 4 min read
DS
Daniyal Sheikh
SEO & Content Lead · ALIFY

Owns organic growth for clients across four time zones. Writes the playbooks, then tests them on ALIFY first.

Keep reading

## More from the journal.

SEO June 12, 2026 7 min read The Founder's Guide to SEO That Actually Pays Most SEO reporting is theatre. Here's how to evaluate SEO like an investment: the three buckets that matter, the timelines that are honest, and the questions that expose bad retainers. Read article SEO October 10, 2025 4 min read SEO After AI Overviews: What Still Works in 2026 Clicks are scarcer and informational queries are eaten first. What the data from 40+ managed sites says about where organic traffic still comes from — and where it's gone for good. Read article SEO October 19, 2025 4 min read Topical Authority: The Cluster Strategy That Compounds Why thirty interlinked articles outrank three hundred scattered ones — the pillar/cluster architecture we build for clients, with the internal-linking maths. Read article
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