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Case study — Senior Living

# Golden Nest: the build that paid for itself.

Golden Nest came to us as senior living operators in Raleigh, USA with a problem that was costing them weekly. The program below is what moved their headline number: +97% tour bookings.

Fig. 01 — Local Demand Engine Raleigh, USA

Client
  Golden Nest
Year
  2025
Industry
  Senior Living
Location
  Raleigh, USA

01

The challenge

Ad spend had scaled faster than measurement: budgets tripled, attribution stayed a shrug, and every channel took credit for the same customers in their own dashboards.

Creative was one video and a hope. Fatigue set in quarterly, CPAs crept upward, and the monthly report was a masterclass in confident vagueness.

02

The approach

We rebuilt measurement first: server-side tracking, a single source of truth per metric, and channel reports in cost-per-acquired-customer units the CFO could compare honestly.

Creative became a system: testing sprints with hypotheses, hooks from customer language, and a fatigue-based rotation cadence — volume with a method, not a factory.

Lifecycle flows shipped in revenue order: abandonment, post-purchase, replenishment, winback — with suppressions so customers hear a person, not a trigger.

- Channel diversification plan with budget-shift milestones
- Segment infrastructure: RFM, engagement, and suppression lists
- Measurement rebuild: server-side tracking, one dashboard of record
- Lifecycle email flows in revenue order with suppressions

03

The results

R—01 2.8x Landing-page conversion rate
R—02 -38% Budget waste identified
R—03 14 Experiments shipped per quarter
R—04 +67% Direct vs marketplace mix

> They cut our spend by a third and grew revenue in the same quarter. I still don't fully understand how, but the dashboard shows exactly where.Hannah Brooks — Founder, Golden Nest

04

The gallery

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