Skip to content
©2026 Alify® — Independent digital agency Loading experience

A L I F Y

Websites · Brands · Growth

000%
Design — Build — Optimise Karachi · Working worldwide
ALIFY
Start a project
hello@alify.agency
USA · Canada · Europe · Australia

Get a Free Quote

Case study — Specialty Coffee

# Copperline Coffee: the build that paid for itself.

Copperline Coffee came to us as specialty coffee operators in Seattle, USA with a problem that was costing them weekly. The program below is what moved their headline number: +49% repeat-purchase rate.

Fig. 01 — Packaging + Web Design Seattle, USA

Client
  Copperline Coffee
Year
  2024
Industry
  Specialty Coffee
Location
  Seattle, USA

01

The challenge

Research told the uncomfortable story: prospects compared them against louder competitors and rated them 'smaller' despite superior service. Perception was capping pricing power.

The redesign brief: look like the company they already were, and make every customer touchpoint say it consistently.

02

The approach

Discovery started with users, not artboards: session replays, support-ticket archaeology and five moderated tests to find where trust leaked and hierarchy failed.

We rebuilt the interface on a tokenised system — one type ramp, three elevations, one interaction language — then validated with the same tests, measuring completion and confidence side by side.

Rollout covered every surface customers actually touch — site, product UI, email, documents, social — sequenced so the launch felt like an upgrade, not a costume change.

- Full-state design: empty, error, loading and long-content variants
- Brand guidelines a stranger could ship on-brand assets from
- Two structured revision rounds per milestone
- Logo suite, palette, typography and imagery rules as a system file

03

The results

R—01 +29% Trial-to-paid conversion
R—02 AA WCAG 2.2 compliance level
R—03 -60% Asset production time
R—04 1 wk Full-design-system onboarding

> The guidelines file alone changed how our whole company ships — nobody asks which blue anymore.Elena Marsh — Head of Digital, Copperline Coffee

04

The gallery

Next case study Nova Digital Bank
→

Start a project

## Your metric. Our move.

Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.

Get a Free Quote See the proof

Cookies, minus the crumbs. We use essential cookies to run this site and optional analytics cookies to improve it — analytics only load after you accept. See our Cookie Policy.

Before you close the tab

## Leaving without a plan?

“Most agencies sell hours. We sell outcomes — and we’ll prove it in a free 20-minute teardown of your current website.”

- Free homepage & site-speed audit
- Three quick wins you can ship this month
- A fixed-price roadmap — zero obligation

Book my free audit Just say hi

Free framework — instant download

## The 90-Day Growth Framework

The exact playbook we use with clients across four continents: audit, quick wins, compounding channels, automation. Get it free in your inbox.

Email address

No spam. One email a month, unsubscribe anytime.

ALIFY Assist Online · replies in minutes
Type your message