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Case study — DTC Wellness

# Thrive Supplements: the build that paid for itself.

Thrive Supplements came to us as dtc wellness operators in San Diego, USA with a problem that was costing them weekly. The program below is what moved their headline number: +96% organic revenue.

Fig. 01 — E-commerce SEO San Diego, USA

Client
  Thrive Supplements
Year
  2026
Industry
  DTC Wellness
Location
  San Diego, USA

01

The challenge

Revenue from organic was real but accidental: brand searches converting, non-brand invisible. The site had never been architected to earn the queries that feed a pipeline.

Meanwhile the new competitor eighteen months old was outranking them — on content that named the problem better and linked together like it meant it.

02

The approach

We rebuilt the program bottom-funnel first: mapped every money query to a deliberate page, fixed the crawl and canonical layer, then built topic clusters outward from commercial intent.

Content shipped as assets, not posts: refresh of decaying winners, comparison and alternative pages for every competitor, and data pieces pitched for links rather than prayed for.

Local and bottom-funnel came first because they pay first; authority content followed on a fixed cadence tied to a refresh queue, not to 'post weekly' folklore.

- Bottom-funnel keyword-to-page architecture
- Refresh protocol for decaying but winning pages
- Local SEO program: profiles, reviews, location pages
- Technical audit with a prioritized fix plan, tracked to done

03

The results

R—01 4.2x Organic-attributed pipeline
R—02 +96% Organic revenue
R—03 -38% Paid spend held flat
R—04 23 Digital-PR placements earned

> Rankings are nice. The phone ringing from map-pack searches is nicer.Elena Marsh — Head of Digital, Thrive Supplements

04

The gallery

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