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Case study — Dental Group (11 locations)

# Clearwater Dental: the build that paid for itself.

Clearwater Dental came to us as dental group (11 locations) operators in Tampa, USA with a problem that was costing them weekly. The program below is what moved their headline number: +312% map-pack calls.

Fig. 01 — Local SEO Program Tampa, USA

Client
  Clearwater Dental
Year
  2024
Industry
  Dental Group (11 locations)
Location
  Tampa, USA

01

The challenge

Organic had plateaued at exactly the level of 'we publish sometimes': rankings on page two for everything valuable, traffic flat for six quarters, and paid spend quietly compensating.

Previous agency reports were voluminous and unpersuaded: rankings screenshots, no causation, and a content calendar answering questions nobody was searching.

02

The approach

We rebuilt the program bottom-funnel first: mapped every money query to a deliberate page, fixed the crawl and canonical layer, then built topic clusters outward from commercial intent.

Content shipped as assets, not posts: refresh of decaying winners, comparison and alternative pages for every competitor, and data pieces pitched for links rather than prayed for.

Local and bottom-funnel came first because they pay first; authority content followed on a fixed cadence tied to a refresh queue, not to 'post weekly' folklore.

- Technical audit with a prioritized fix plan, tracked to done
- Bottom-funnel keyword-to-page architecture
- Refresh protocol for decaying but winning pages
- Local SEO program: profiles, reviews, location pages

03

The results

R—01 +184% Non-brand organic clicks
R—02 #1–3 Money-query positions
R—03 4.2x Organic-attributed pipeline
R—04 +96% Organic revenue

> First agency that showed us a chart with our changes marked on it. Arguments about what worked just ended.Priya Raghavan — Managing Director, Clearwater Dental

04

The gallery

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