Skip to content
©2026 Alify® — Independent digital agency Loading experience

A L I F Y

Websites · Brands · Growth

000%
Design — Build — Optimise Karachi · Working worldwide
ALIFY
Start a project
hello@alify.agency
USA · Canada · Europe · Australia

Get a Free Quote

Case study — Outdoor & Lifestyle Retail

# Northpine Outdoor Co.: the build that paid for itself.

A heritage outdoor brand with a store that sold despite itself. We rebuilt on Shopify OS 2.0 with a conversion-first PDP and storytelling modules worthy of the product.

Shopify Development Shopify Development 2025

Fig. 01 — Shopify Development Denver, USA

Client
  Northpine Outdoor Co.
Year
  2025
Industry
  Outdoor & Lifestyle Retail
Location
  Denver, USA

01

The challenge

Northpine had fierce customer loyalty and a store that actively worked against it: a 6-second mobile load, a theme Frankensteined by three previous agencies, and a checkout abandonment rate of 81%. Every paid dollar was leaking through the same holes.

The brief was operational as much as commercial: consolidate 40+ apps, migrate two years of subscription customers without churn, and give a lean in-house team a store they could actually run.

02

The approach

We started in the analytics, not the aesthetics. Session replays showed mobile shoppers abandoning at the variant selector — so the PDP was re-architected around a thumb-first configurator with persistent add-to-cart.

A custom OS 2.0 theme replaced the patchwork: storytelling sections for the brand's trail-tested credibility, sub-2s loads via a ruthless image pipeline, and 40 apps consolidated into 11, with three critical ones replaced by native functionality.

The migration ran in parallel for three weeks: 12,000 customers, 4,300 subscriptions and 600 SKUs moved with zero downtime, and a full 301 map protecting a decade of SEO equity.

- Thumb-first PDP configurator with persistent ATC
- Custom OS 2.0 theme, 1.4s mobile LCP
- Subscriptions migrated with zero churn events
- Klaviyo flows rebuilt around post-purchase education

03

The results

R—01 +148% Mobile conversion rate
R—02 1.4s Mobile LCP (from 6.1s)
R—03 +63% Avg. order value after bundles
R—04 -71% App spend per month

> The new store paid for itself in eleven weeks. But the part we didn't expect: our team actually enjoys running it now.Marcus Hale — Founder, Northpine Outdoor Co.

04

The gallery

Next case study Vantage Legal Group
→

Start a project

## Your metric. Our move.

Fixed quotes in 48 hours. Senior team only. Zero hand-offs between disciplines.

Get a Free Quote See the proof

Cookies, minus the crumbs. We use essential cookies to run this site and optional analytics cookies to improve it — analytics only load after you accept. See our Cookie Policy.

Before you close the tab

## Leaving without a plan?

“Most agencies sell hours. We sell outcomes — and we’ll prove it in a free 20-minute teardown of your current website.”

- Free homepage & site-speed audit
- Three quick wins you can ship this month
- A fixed-price roadmap — zero obligation

Book my free audit Just say hi

Free framework — instant download

## The 90-Day Growth Framework

The exact playbook we use with clients across four continents: audit, quick wins, compounding channels, automation. Get it free in your inbox.

Email address

No spam. One email a month, unsubscribe anytime.

ALIFY Assist Online · replies in minutes
Type your message