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JOURNAL — 001 · Content

# Content That Ranks: Our 90-Day Editorial Framework

SL Sara Lindqvist, Head of Growth · April 22, 2026 · 7 min read

The exact editorial operating system we install for clients: demand mapping, expert-led drafting, refresh cycles and the distribution most teams forget — week by week.

Publishing more is not a strategy. The web is full of company blogs updated bravely into a void. The programs that rank and pipe revenue share an operating system — here's ours, the same one we install for clients in the first 90 days.

## Weeks 1–2: demand mapping

Before any writing: the keyword universe, clustered by intent and funnel stage, cross-referenced against your sales calls. The best content ideas aren't in keyword tools — they're in the questions prospects ask your team every week. We interview sales and support first, tools second.

## Weeks 3–6: pillar production

- Briefs, not vibes — every piece starts from a brief: target query, intent, outline, evidence, internal links, CTA.
- Expert-led drafting — your practitioners on a 30-minute call, our writers at the keyboard. Lived detail is the moat AI content can't cross.
- Practitioner review — technical accuracy checked by someone who does the work daily.

## Weeks 7–10: distribution, the forgotten half

Publishing is 40% of the job. Each pillar gets: internal links from your most authoritative pages, a repurposed newsletter edition, three social derivations, and outreach to the small list of sites and newsletters that reference topics like yours. Digital PR isn't a separate service here — it's the second half of publishing.

## Weeks 11–13: measure and refresh

> Content is a portfolio, not a lottery: refresh the winners, merge the duplicates, and kill the pieces that will never rank before they drag the domain.Editorial guideline #7

By day 90 you have 8–12 expert pillars, a refresh backlog, distribution that doesn't depend on the algorithm's mood, and leading indicators — impressions, rankings on page 2 climbing to 1 — that tell you exactly when pipeline arrives. Then it's cadence: the same system, every cycle, compounding.

Content ALIFY Journal 7 min read
SL
Sara Lindqvist
Head of Growth · ALIFY

Part of the senior team behind 250+ launches across the US, Canada, Europe and Australia. Writes from the field, not from other blogs.

Keep reading

## More from the journal.

Content September 13, 2025 4 min read Brand Voice Guidelines Your Team Will Actually Use Most tone-of-voice documents are adjective soup nobody opens twice. The format — saying/doing/before-after — that turns voice into a production tool. Read article Content September 22, 2025 4 min read Bottom-Funnel Blogging: Content That Books Demos Traffic that never touches the product is a vanity metric. The comparison, alternative and integration content that converts readers into pipeline. Read article Content September 7, 2025 4 min read The Case Study Formula That Closes Deals Sales teams live and die on proof. The narrative structure — stakes, decision, numbers — that turns project write-ups into closing assets. Read article
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